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Blog

 

I’m Dani! I currently work for Preemadonna as the Chief of Staff to the CEO. I was first introduced to Pree and Preemadonna through Jesse Draper, the founder of Halogen Ventures and one of Preemadonna’s investors and biggest champions. I was born and raised in Seattle, Washington, but I have called the state of California home for the past seven years. I moved to Los Angeles in 2014 and just recently moved down to sunny San Diego to work full time for Preemadonna. 

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My name is Natalie Dronskiy, and I am a junior at Carlmont high School, which is located in California. I grew up in California, and I am a first generation American born. Most of my family immigrated to the United States from Russia, and I grew up speaking Russian, and living its culture. I currently play lacrosse for my high school and I am one of the vice presidents for my school's Associated Student Body. Outside of school I am very passionate about crocheting, because I get to create different clothes and accessories with my own spin on them. Growing up I always tried to take a creative spin on everything I do, because it made things more fun. Preemadonna did the same thing with the Nailbot, which is one of the reasons I love it so much. The Nailbot allows you to do so many creative things to your nails, from home, and express yourself in any way that you want. 

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Preemadonna's flagship product is Nailbot, a connected, at-home manicure device that instantly prints art on your nails with our specialized polish and primers. You connect your smartphone to Nailbot via our mobile app, select any photo, emoji, or design, and then Nailbot will print art on your nail in one pass. It is a very quick process that only takes 5 seconds! We are building a full product category of Nailbots that seamlessly decorate nails with art and polish.

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The overall mission of Preemadonna still keeps me going. We have a unique opportunity to train, engage, and inspire young women that are makers, artists, hackers, coders - all while building interactive hardware and software experiences with and for them. Nailbot is an amazing beauty tool but it can also be a vehicle for STEM and STEAM engagement. For example, girls in our community can learn digital design, learn how Nailbot was made through our hacker kits, and eventually code their own nail art. Our long-term perspective is that Preemadonna embodies smart beauty in both our products and our consumers - who are co-creators with us.

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